I wrote earlier about Lord Johnny Acton visiting Acton who gave our Town a lot of publicity. It was a summer of positive advertising for the Town of Acton thanks to former resident Roz Weston of 92.5 KISS FM fame and also a regular on ET Canada.
Roz and Mocha are two radio personalities on KISS FM and they started to call me in June and July as Roz wanted a street named after him. It was a lot of fun and to hear him speak so positively about the Town he grew up in. He is a small Town kid who did well. I came up with an idea to name the “unnamed” laneway behind Tim Horton's to the Beer store “Roz Weston Lane”. The radio station called me one more time to see if I had found anything. Of course this is all in good fun and very whimsical. Roz would brag to me on the air how famous he is. This is show biz and he is not that conceited. So I announced on the air about this dirt lane way with its own dumpster.
He loved the idea along with “Damn it” Maurie (his producer) and of his other half Mocha. Hence the radio station went into high gear promoting Acton leading up to the Acton Fall Fair. The played a great jingle on air, poking fun at Roz and promoting Acton. KISS FM did a live feed on Saturday September 17th from the Tim Horton’s. Tim Horton’s joined in as part of the promotion and gave out free coffee mugs to the first 100 people. They also promoted the Acton Fall Fair at the same time.
On Saturday, before the Fair we had the official unveiling of the Roz Weston Lane. The sign was covered by a potato sack (how fitting). Roz made a great speech about his time growing up in Acton. He jokingly said, "He got this by bullying the small town Mayor." Unfortunately, some with no sense of humour took this to heart once they read this in a local paper. It was all in jest fun. People who know me, know I don't get bullied. Roz road with me in the parade along with my wife Josey, DJ Climax, Maurie and Mocha. It was great to see his mother Diana who came back to town to see this. Diana had a fabric store in Acton.
The positive publicity for the Acton was unbelievable. For instance, never mind the countless times Acton, Tim Horton's and the Acton Fall Fair were mentioned by KISS FM. It was also on 680 news, CTV, the Metro newspaper and ET Canada gave Roz and Acton 30 seconds of fame. Not bad for what started out as a joke.
People from Acton should be proud of Roz for his accomplishments and I personally would like to thank Maurie Sherman who was relentless. All in all, I cannot think of another week where the Town of Acton, with Halton Hills has so much positive publicity by hosting Lord Johnny Acton and Roz Weston.
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